Pip and Nut new product launch

The Ultimate new product launch for Pip and Nut. The brief for this shoot was to produce a series of images to be used across physical and digital media. It needed to be clean, bright and modern with minimal dressing. The packaging and food had to be absolute hero. This style was a step on from what Pip and Nut had done before, so the pressure was on to get it just right for them. We had a really fun day playing around with this fantastic product and came away with a really successful series of images which can be used in so many different ways. I also shot the pack shots. Food styling: Moyra Fraser, Design Ahh Yes studio. https://aahyes.studio/